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Ideas are what participants evaluate and compare. But there's a catch: the quality of your results depends on how you manage those ideas.

How to set up and run your survey.

Challenges are the mechanism pairLab uses to collect data. Here's how it works.

Like a good question, a good hello message is short and to the point.

You can move and delete some ideas, others you can't. Here's the difference.

parLab crowdsources ideas from your survey participants. Here's how to work with them.

The best questions are the simplest questions.

When your expairiments have small locks next to them 🔒

When and why to do it.

Required fields are complete. Now What?