pairLab crowdsources and prioritizes ideas quickly, showing you what your customers really want and by how much. It's a different kind of survey, way more powerful than typical open ended or closed ended surveys because it goes deep in the minds of people to find out what they really want even when they can't tell you or don't know themselves. pairLab combines techniques developed in academic research with doses of modern algorithmic magic to help you hone your messaging, uncover new ideas and opportunities and prioritize needs quickly.

I created pairLab as a side project to help me develop new digital products. I've used it in my work at Princeton University to develop communications plans and build an intranet. There's a lot more to the story.

It's in beta now. I'm looking for beta partners to help. Do you want to participate? Let me know.