Discover which features your customers want (and which ones they don’t) with a pairLab customer survey.
Your killer product needs killer features. How do you choose the ones customers actually want? How do you prioritize features for a clear product vision that your team has confidence in? And (most importantly) how do you convince your bosses which product features will work and which ones won't? It's madness, and it happens to every product manager.
“I need to prioritize features for my vision.” Whether you’re a lean-and-mean startup building that killer app, a dev team looking to define MVP or a seasoned product manager creating a roadmap, the stakes are too high for guessing customer priorities.
“I need to show stakeholders which features customers want.” We’ve all been in that room with those stakeholders. You're there to demo your vision, but they have their own view of what's right. Fail to sway them to your plan, and you risk failure.
“I need to know what each customer segment values.” There is no average user, so why lump all customer desires into one bucket? Compare their needs accurately and you discover new opportunities. Fail to prioritize each segment's needs and you risk losing them.
"I need to know what I don’t know." Open-ended customer surveys uncover lots of ideas. Too bad they're a nightmare to analyze. Closed-ended customer surveys are easy to analyze but leave out up to 60% of possible ideas. If only there was a tool that did the best of both.
"I need to know what my customers want from my brand." Market research needs to find the right message and gauge reputation. But how do you know when different customer groups perceive your product differently? Trial-and-error is an expensive process.
"I don’t have a lot of time to spend." Customer studies take a long time and cost thousands of dollars. Not anymore.
Let your customers and stakeholders tell you which product features are important to them and how passionate they are about what they want. A pairLab expairiment mates a pairwise customer survey with a supersmart algorithm to quantify and prioritize needs. pairLab maps a way forward -- all with confidence, clarity and speed. A pairLab expairiment:
by quantifying how important each feature is to customers
for different customer segments that you define
that are fed back into the expairiment for testing
by breaking down complex choice into simple pairs that are easy to judge
and quick to complete
to defang scary stakeholder whims
Click on a screenshot to see pairLab in action.
Each expairiment begins with a poll that defines the question, messaging and demographic segments.
Seed your expairiment with ideas to test.
Participants are helped along by the friendly lab manager.
Participants choose the idea they prefer from a pair of ideas presented to them, or suggest one of their own.
Review each participant's data against QA checks.
Look at the high-level stats for your expairiment to see how it's performing.
See the results of your expairiment on ranking reports that slice your data with incredibly insightful visual reports you can download.
Christian Knoebel works at Princeton. He created pairLab as a tool to help him develop digital products and services for work. Learn how pairLab helped him build an intranet for his university colleagues that won the coveted Intranet Design Annual award by finding MVP and a product name in just a few days.
Read more case studies: Predicting Super Bowl LVII | Frustrated with Google Search? You're Not Alone. | What Mom Really Wants for Mother's Day | America's Favorite Sandwich
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