Whether you’re planning a roadmap, launching a campaign, or improving the user experience, pairLab helps you prioritize what people actually care about and how much they care.
The pressure is on to get it right. But when priorities are set by gut feel or internal politics, things can go off the rails fast.
You’ve got a backlog full of ideas and no objective way to show which ones actually matter most.
You’re under pressure to launch something that works, but you’re guessing what will resonate.
You’re flooded with feedback, but with no clear signal on what to fix first.
pairLab makes it easy to find out what really matters. Here’s how it works, step by step.
An expairiment is our name for a pair-based study. Add your ideas, pick a few settings, and you’re ready to get better data than any boring old survey.
Instead of rating a long list of options, participants make simple decisions. It’s fast, intuitive, and even kind of fun.
pairLab turns simple choices into a list of priorities so you can see what matters most and how strongly people feel about each option.
Whether you're managing a roadmap, launching a campaign, or fixing friction in the user experience, pairLab helps you focus on what matters most.
Prioritize features with proof. You're juggling requests from users, sales, and leadership. pairLab helps you turn them into a ranked, defensible roadmap without the politics.
Know what hits before you spend a dollar. Stop guessing which concept, tagline, or channel will resonate. pairLab shows you what resonates with your audiences before you launch a campaign.
Focus on the fixes that matter most. Now prioritize the improvements that users say will make the biggest impact.
Christian Knoebel, a digital strategist at Princeton University, created pairLab to solve real-world prioritization challenges. He used it to build an award-winning intranet that aligned stakeholder needs and uncovered what mattered most.
Read more customer and product insights: Our Favorite Halloween Candy | Predicting the Super Bowl | Frustrated with Google Search? You're Not Alone. | What Mom Really Wants for Mother's Day | America's Favorite Sandwich
Start with a fun demo to learn how to master pairLab, then unlock your first real "expairiment" with a little help from a friend.
Learn pairLab with a question everyone can relate to: Which ice cream flavor is best? Take it yourself and see how pairLab turns your opinions into clear, ranked results.
Invite a friend to participate. Once you have votes from two people, you’ll get an unrestricted "expairiment" to use on your own project.
Invite three more people to the ice cream demo (for a total of five), and you’ll unlock a bonus "expairiment" with your first purchase (no strings attached).
Try pairLab for free -- no credit card, no pressure. Just clear, ranked priorities based on what people actually care about. (That and straightforward pricing.)
Start Your Free Trial