Prioritize product features and customer needs with a pairLab customer survey.
Your killer app needs killer product features. How do you choose the right features for your minimum viable product? How do you create your roadmap and plan your product lifecycle? How do you convince your bosses what product features will work? And how do you do all this while staying on schedule for launch? It's chaos, and it happens to every product manager.
"I need to know what product features my customers need and want." Whether you’re a lean-and-mean startup building that killer app, a dev team looking to define MVP or a seasoned product development manager trying to create a product roadmap, the stakes are too high for guessing customer needs.
"I need to know what my customers want from my brand." Market research needs to find the right message and gauge reputation. But how do you know when different customer groups perceive your product differently? Trial-and-error is an expensive process.
"I need to know what I don’t know." An open-ended customer survey uncovers lots of ideas. Too bad they're a nightmare to analyze. A closed-ended customer survey is easy to analyze but leaves out up to 60% of possible ideas. If only there was a tool that did the best of both.
"I need to find hidden opportunities." Stakeholders want one thing, but do they align with your customers’ pains and gains? Finding areas of misalignment can unearth new opportunities (and help avoid costly mistakes), and inform the success of your product development lifecycle.
"I need to prioritize what my customers value." We all say we are not our customer, so why guess about customer needs? Prioritize wrong and you lose them.
"I don’t have a lot of time to spend." Customer studies take a long time and cost thousands of dollars. Not anymore.
Let your customers tell you what product features are important to them and how passionate they are about what they want. A pairLab expairiment mates a pairwise survey to a supersmart algorithm that tells you which features and ideas rise to the top and which ones don't. pairLab maps a way forward -- all with confidence, clarity and speed. A pairLab expairiment:
by breaking down complex choice into simple pairs that are easy to judge
that are fed back into the expairiment for testing
by different segments and demographic groups you define
showing you what to do and what to ignore
and quick to complete
about what's important and what's not
Click on a screenshot to see pairLab in action.
Each expairiment begins with a poll that defines the question, messaging and demographic segments.
Seed your expairiment with ideas to test.
Participants are helped along by the friendly lab manager.
Participants choose the idea they prefer from a pair of ideas presented to them, or suggest one of their own.
Review each participant's data against QA checks.
Look at the high-level stats for your expairiment to see how it's performing.
See the results of your expairiment on ranking reports that slice your data with incredibly insightful visual reports you can download.
Christian Knoebel works at Princeton. He created pairLab as a tool to help him develop digital products and services for work. Learn how pairLab helped him build an intranet for his university colleagues by finding MVP and a product name in just a few days.
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