About choice, crowdsourcing ideas and finding priorities. And how pairLab figures out what people really want.

Hint: Bacon đŸ„“

October 7, 2021

Fans and oddsmakers come to the same conclusion, and in the process demonstrate that pairLab's algorithm accurately captures and calculates choice.

September 11, 2021

Will the Tampa Bay Buccaneers and the Kansas City Chiefs repeat their Super Bowl matchup in 2022? pairLab asks the question and compares fan predictions with the experts.

September 8, 2021

Christian Knoebel works at Princeton. He created pairLab as a tool to help him develop digital products and services for work. Here's how he used it to create an intranet for his university colleagues.

August 12, 2021

Harvard Business Review says crowdsourcing leads to useless ideas. Not if you do it right. Here's a four-step process for finding truly good innovative ideas from the crowd.

August 15, 2020

It's your brain's fault. You can't handle choice.

August 8, 2020

What is the minimally viable product? What features are my customers likely to use? Does my boss want the same features as my customers? I built pairLab to find out.


August 8, 2020