About choice, crowdsourcing ideas and finding priorities. And how pairLab figures out what people really want.

Harvard Business Review says crowdsourcing leads to useless ideas. Not if you do it right. Here's a four-step process for finding truly good innovative ideas from the crowd.

It's your brain's fault. You can't handle choice.

What is the minimally viable product? What features are my customers likely to use? Does my boss want the same features as my customers? I built pairLab to find out.