About choice, crowdsourcing ideas and finding priorities. And how pairLab figures out what people really want.
pairLab finds that Google has an authenticity problem. It could open the door to a disruptor.
It's not jewelry, and it's certainly not liquor. Here are the results.
There's a lot more power in one question than you think.
How did fans, oddsmakers and sports reporters do? Let's take a look.
Fans and oddsmakers come to the same conclusion, and in the process demonstrate that pairLab's algorithm accurately captures and calculates choice.
Will the Tampa Bay Buccaneers and the Kansas City Chiefs repeat their Super Bowl matchup in 2022? pairLab asks the question and compares fan predictions with the experts.
Christian Knoebel works at Princeton. He created pairLab as a tool to help him develop digital products and services for work. Here's how he used it to create an award-winning intranet for his university colleagues.
Harvard Business Review says crowdsourcing leads to useless ideas. Not if you do it right. Here's a four-step process for finding truly good innovative ideas from the crowd.