Whether you’re planning a roadmap, launching a campaign, or improving the user experience, pairLab helps you prioritize what people actually care about and how much they care.
Whether you're building features, launching campaigns, or improving the user experience, the pressure is on to get it right. But when priorities are set by gut feel or internal politics, things can go off the rails fast.
You’ve got a backlog full of ideas and no objective way to show which ones actually matter most.
You’re under pressure to launch something that works, but you’re guessing what will resonate.
You’re flooded with feedback, but with no clear signal on what to fix first.
pairLab makes it easy to find out what really matters, whether you’re testing product features, campaign ideas or UX improvements. Here’s how it works, step by step.
Add the ideas you want to test, set a few simple options, and you're ready. pairLab creates a smart, focused experience that gives you clearer data than a basic survey ever could.
Instead of rating a long list of options, participants make the simplest decision possible: choose which idea matters more, one pair at a time. It’s fast, intuitive, and even kind of fun.
pairLab turns all those choices into a list of priorities so you can see what matters most, what matters least, and how strongly people feel about each option.
Other tools collect opinions. pairLab turns them into clear, ranked priorities you can act fast. It’s everything you wish your backlog votes or customer surveys could do, only smarter.
Whether you're managing a roadmap, launching a campaign, or fixing friction in the user experience, pairLab helps you focus on what matters most.
Cut through feature chaos. Prioritize with proof. You're juggling requests from users, sales, and leadership. pairLab helps you turn them into a ranked, defensible roadmap without the politics.
Know what hits before you spend a dollar. Stop guessing which concept, tagline, or channel will resonate. pairLab shows you what your audiences say they want -- clearly and comparatively.
Focus on the fixes that matter most. You’ve gathered feedback. Now prioritize the improvements that users say will make the biggest impact.
Christian Knoebel, a digital strategist at Princeton University, created pairLab to solve real-world prioritization challenges. He used it to build an award-winning intranet that aligned stakeholder needs and uncovered what mattered most.
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Start with a fun demo to learn how to master pairLab, then unlock your first real "expairiment" with a little help from a friend.
Learn pairLab with a question everyone can relate to: Which ice cream flavor is best? No pressure, just take it yourself and see how pairLab turns opinions into clear, ranked results.
After you’ve explored the demo, invite a friend to participate. Once you have votes from two people, you’ll unlock your first real "expairiment" to use on your own product, campaign or UX question.
Invite three more people to the ice cream demo (for a total of five), and you’ll unlock a bonus "expairiment" with your first purchase (no strings attached).
Try pairLab for free -- no credit card, no pressure. Just clear, ranked priorities based on what people actually care about. (That and straightforward pricing.)
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