Know what matters, skip the debates.

Whether you’re planning a roadmap, launching a campaign, or improving the user experience, pairLab helps you prioritize what people actually care about and how much they care.

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The Problem

You’re expected to make the right call (without clear input).

Whether you're building features, launching campaigns, or improving the user experience, the pressure is on to get it right. But when priorities are set by gut feel or internal politics, things can go off the rails fast.

Product Managers

You’ve got a backlog full of ideas and no objective way to show which ones actually matter most.

Marketers

You’re under pressure to launch something that works, but you’re guessing what will resonate.

UX Teams

You’re flooded with feedback, but with no clear signal on what to fix first.

pairLab turns what people need into clear, comparable priorities so you can see where to focus and how strongly each idea stands out.
The Solution

Go from chaos to clarity.

pairLab makes it easy to find out what really matters, whether you’re testing product features, campaign ideas or UX improvements. Here’s how it works, step by step.

1. Launch an "expairiment"

Add the ideas you want to test, set a few simple options, and you're ready. pairLab creates a smart, focused experience that gives you clearer data than a basic survey ever could.

 

2. People vote in pairs

Instead of rating a long list of options, participants make the simplest decision possible: choose which idea matters more, one pair at a time. It’s fast, intuitive, and even kind of fun.

3. Get clear, ranked results

pairLab turns all those choices into a list of priorities so you can see what matters most, what matters least, and how strongly people feel about each option.

Why do teams choose pairLab over traditional surveys and upvote boards?

Other tools collect opinions. pairLab turns them into clear, ranked priorities you can act fast. It’s everything you wish your backlog votes or customer surveys could do, only smarter.

  • Rank by Strength, Not Just Popularity. See what people like, and how much more they prefer one idea over another. No more guesswork.
  • Capture the Ideas You Didn’t Know to Ask. Participants can suggest new ideas as they vote, feeding them back into the "expairiment" so you uncover what would’ve been missed.
  • Simple Gets Better Data. Too many choices overwhelm people. pairLab shows just one pair at a time, making it faster and easier to respond, and giving you cleaner, more focused results.
  • Find Out What Matters to Different Groups. pairLab sorts results into segments -- like customer type, role, or demographics -- so you can isolate, compare, and understand priorities across different audiences and stakeholders.
  • Pay-as-You-Go Pricing. No subscriptions, no locked features, no forced upgrades. Just buy the expairiments you need, when you need them.
Who it's for

Built for teams that need to get it right, fast.

Whether you're managing a roadmap, launching a campaign, or fixing friction in the user experience, pairLab helps you focus on what matters most.

For Product Managers

Cut through feature chaos. Prioritize with proof. You're juggling requests from users, sales, and leadership. pairLab helps you turn them into a ranked, defensible roadmap without the politics.

For Marketers

Know what hits before you spend a dollar. Stop guessing which concept, tagline, or channel will resonate. pairLab shows you what your audiences say they want -- clearly and comparatively.

For UX Teams

Focus on the fixes that matter most. You’ve gathered feedback. Now prioritize the improvements that users say will make the biggest impact.

And with pairLab's segment analysis, you can compare how different groups prioritize ideas to find hidden misalignments, unexpected agreements, and new opportunities.
Case Study

How pairLab helped Princeton University create its award-winning intranet.

Christian Knoebel, a digital strategist at Princeton University, created pairLab to solve real-world prioritization challenges. He used it to build an award-winning intranet that aligned stakeholder needs and uncovered what mattered most.

Read the case study.


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Free Trial

See how pairLab works before you buy.

Start with a fun demo to learn how to master pairLab, then unlock your first real "expairiment" with a little help from a friend.

Step 1: Try the ice cream demo

Learn pairLab with a question everyone can relate to: Which ice cream flavor is best? No pressure, just take it yourself and see how pairLab turns opinions into clear, ranked results.

Step 2: Invite one more participant

After you’ve explored the demo, invite a friend to participate. Once you have votes from two people, you’ll unlock your first real "expairiment" to use on your own product, campaign or UX question.

Step 3: Earn a bonus survey

Invite three more people to the ice cream demo (for a total of five), and you’ll unlock a bonus "expairiment" with your first purchase (no strings attached).

Join the lab

Ready to prioritize with clarity and confidence?

Try pairLab for free -- no credit card, no pressure. Just clear, ranked priorities based on what people actually care about. (That and straightforward pricing.)

Start Your Free Trial

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