The Idea Ranking results page is the first step in analyzing your survey results. It provides a clear, visual representation of how participants prioritized your ideas, helping you quickly identify the top-preferred and least-preferred options.
Let’s look at how to read and use Idea Ranking effectively.
What is Idea Ranking?
The Idea Ranking page shows your survey’s ideas ranked by their pair scores in descending order. Pair scores represent how strongly participants prioritized one idea over others.
How to Read Pair Scores
Pair scores are unitless values that show relative preference. We can use these scores to compare two ideas. For example, let's say:
- Vanilla has a pair score of 10.
- Chocolate has a pair score of 5.
By dividing these scores, we can say participants prefer vanilla twice as much as chocolate because vanilla’s score is twice as large as chocolate.
You don't have to do the math in your head. If you want to see the preference of one idea versus all others without comparing scores directly, check out the Factors report.
The Ranking Chart
The chart provides a visual summary of idea rankings. Here's what the indicators mean:
- Green bars: Ideas with scores above the mean (higher-priority ideas).
- Gray bars: Ideas with scores below the mean (lower-priority ideas).
- Red vertical line: The mean pair score of all ideas.
Tip: Use the chart’s color coding to quickly spot high-priority ideas and those that may need less focus.
The Ranking Table
Below the chart, you’ll find a table that lists ideas alongside their pair scores. This table provides:
- A text-based view of rankings
- Pair scores for each idea
- An option to download the table as a CSV file, which you can open in any spreadsheet program
Click the “Download as CSV” button to download the table. If you’re filtering by segment (see below), the download reflects the current filtered view.
Filtering by Segment
Want to see how specific groups prioritize ideas? Use the Filter by dropdown to select a segment. The chart and table will update to show rankings for that segment only.
Here's an example: If you’ve segmented participants into “stakeholders” and “customers,” you can see rankings for each group individually by selecting the desired segment.
Best Practices
Focus on where ideas fall around the mean. They may change as you look at individual segments.
Filter by segment for deeper analysis. Segments helps you tailor decisions to specific groups, such as customers or stakeholders.
Download data for offline analysis. The CSV download is useful for further analysis in tools like Excel or Google Sheets.
Final Thought
The Ranking page is your roadmap to understanding participant preferences. By interpreting the pair scores and leveraging features like segment filtering and CSV downloads, you can make data-driven decisions that prioritize what matters most to your audience.
Next up: the Factors report for comparing individual ideas.